SunCorp

The next time you see a bright glossy hoarding on a bus stand or a billboard remember you are not just looking at a promotional campaign but a prospective environmental problem.

The reason ---- the actual life of most of these ads made from flex is practically unending. Compared to plastic, flex commercially known as vinyl, is a stretchy material, which imparts a glossy look to the matte. However, it neither decomposes naturally nor can it be recycled. “The presence of TVC makes it a tough plastic which ultimately gets dumped at landfill sites” said Laxmi Narayan from Waste Matters, a city based environmental NGO.

 

According to Narayan most flex advertisements end up as makeshift roofs for the rag pickers because they are tough and water resistant.

“But once the sheet begin to tear, the only option is to burn it, like all non-degradable waste”, said V.N.Munde Regional Officer, Maharashtra Pollution Control Board, Pune.

The MPCB is instrumental in formulating the policy for implementation of the Environmental Act, by virtue of which the person who manufactures polluting items is responsible for doing away with them.

 

In the city, flex posters are most sought after by advertisers because of their glossy look and economical pricing. “On an average, every printer in the city prints almost 30 to 40 of these flexi print sheets,” said Christy Hendricks a free-lance printer. The city has hundreds of people in the flex printing business.

The Municipal Corporation is not too worried as they say “Flex sheets haven’t been noticed yet on the land fill sites”. But the same thing was said about plastic bags and look what is happening.

 

There could definitely be an alternate for promotions, like reusable cotton bags for instance it not only creates awareness about the brand being promoted, it also gets re-used close to *500 times (*under normal usage conditions).

Just imagine the advertising potential for your product/brand as your logo/brand name gets carried everywhere instead of being in one location and the brand awareness it creates. To know more about reusable bags please write to us at info@suncorp.in or browse through http://www.flickr.com/photos/suncorp to have a look at some of our models.